The Telestrator 100 Graphics Sensor Screen Prototype Exemplifies the Key Technology That Revolutionized “The Whole Ball Game” and the Way Sports is Televised To This Day

For immediate release:

(Los Angles) (September 2, 2014)— Leading Hollywood entertainment auction house, Profiles in History, will include one of the most significant pieces of broadcast technology ever created, the first and only hand-built Telestrator 100 Graphic Sensor Screen in their October 17-20, 2014 “Hollywood Auction”. The Telestrator technology made its national debut and gained enormous recognition when used by pro football player and legendary NFL sportscaster John Madden during football games for many years, most notably during Super Bowl XVI (1982) boosting the device’s popularity. Profiles in History is auctioning The Telestrator 100 Graphic Sensor Screen, the actual prototype screen installed, tested and used in the first Telestrator Model 100 which was used by John Madden personally.  Pre-auction estimate is: $12,000 – $15,000.

Invented by physicist Leonard Reiffel in 1981, The Telestrator is the device that is used around the world to enable instant real-time graphic information, “telestrating” and explication for TV news, weather, sports, contests, and entertainment programs.

“Leonard Reiffel’s Telestrator is a staple in the history of sports commenting as we have come to know it today” said Joe Maddalena, President and CEO of Profiles in History. “Mr. Reiffel is a prolific inventor whose unparalleled invention was a milestone in sports entertainment history.  The Telestrator stands alone in being a unique and intriguing piece of sports memorabilia single-handedly responsible for changing the world’s way of how sports events were broadcast.”

In 2004, Reiffel was bestowed with an individual 2004 National Academy of Television Arts and Sciences Emmy for pioneering the Telestrator and “Telestration.”  He is one of only two people to receive the award which is usually given to companies and groups.

The Telestrator device allows its operator to draw a freehand sketch into a moving or still video image. The Telestrator (or video marker) is most famously recognized in sports and weather broadcasts, providing commentators and reporters with the ability to diagram and analyze sports plays or incoming weather patterns. The user interface for early telestrators required the user to draw into the TV image with a pen-like stylus, whereas today’s modern implementations are commonly controlled with a touch screen or graphics tablet.

Qualified bidders can participate in person, by telephone, submit absentee bids or participate online in real time from anywhere with Internet access across the globe. For more information, please visit www.profilesinhistory.com.

Auction Details:

October 17-20 at 11:00 a.m. PST

Location: Profiles in History Offices

26662 Agoura Road, Calabasas, CA 91302; Phone: 310-859-7701


About Profiles In History: Founded in 1985 by Joseph Maddalena, Profiles in History is the world’s largest auctioneer & dealer of original Hollywood Memorabilia, historical autographs, letters, documents, vintage signed photographs and manuscripts. www.profilesinhistory.com